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Mondo Times editors    Boulder Colorado USA
Posted at 2:52pm on Monday, December 21, 2009
LinkedIn, Others Go From Free To "Freemium," Bloomberg.com reported on December 18, 2009:

"LinkedIn Corp., Walt Disney Co.’s ESPN, Skype Ltd. and other Web sites, which reeled in users with free content, are now boosting sales by adding features that customers have to pay for.

LinkedIn introduced a product last month that helps recruiting agencies scour the networking site for job candidates. In June, ESPN merged its online magazine with its Insider service, which costs $6.95 a month. Skype has added features such as voice mail and calling plans that allow users to dial land-line phones for a monthly fee.

The shift reflects a desire by Web site owners to reduce their dependence on online advertising. Instead, they’re attracting visitors with free content and then selling them premium services or subscriptions, a model known as “freemium.”

U.S. consumers will spend $8.55 billion on Web content such as games, music and dating in 2010, up 13 percent from this year, according to Forrester Research Inc.

“They’re finding things that are valuable to people that they’re willing to pay for,” said Charlene Li, an analyst with Altimeter Group LLC in San Mateo, California. “Diversity in terms of revenue stream is always healthier because they’re never dependent on a single stream.”


Mondo Times editors    Boulder, Colorado USA
Posted at 1:34pm on Thursday, June 25, 2009
LinkedIn has named Jeff Weiner chief executive officer, the company announced on June 24, 2009. Co-founder Reid Hoffman continues as executive chairman. From the press release:

"Mountain View, CA – June 24, 2009 – LinkedIn, the world’s largest professional network, today announced that Jeff Weiner has been named LinkedIn’s chief executive officer and appointed to the board of directors. Reid Hoffman will remain focused on LinkedIn in his day-to-day role as founder and executive chairman.

Since joining LinkedIn as interim president in January 2009, Weiner has overseen all operations and played a defining role in developing and executing the company’s strategy to address the accelerating demand for LinkedIn’s products and services on a global basis. “Working closely with Reid and the team over the past six months exceeded all of my expectations coming into the company,” said Weiner. “I couldn’t be more excited about our progress to date, and the opportunity ahead of us.”

“LinkedIn was founded to harness the power of the internet to create a tool that would help individuals become more effective and successful professionals,” said Reid Hoffman, co-founder and executive chairman, LinkedIn. “Over the past six months, Jeff has done an exceptional job leading the company and I look forward to continuing the work that we have begun together.”


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