Focusing Your Studies on Marketing MBA Programs

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Why Choose an MBA in Marketing?
A great product is a good start, but unless that product reaches customers, a business can’t succeed. That’s where marketing professionals come in. Through public relations, research, advertising, sales, customer relations management, and more, marketing managers oversee the critical process of bringing in customers. Because marketing jobs require specialized skills, a specialized marketing MBA offers specialized training to match. Trained marketing managers are in demand, and graduates of MBA programs with a focus in marketing will find companies of all types that are eager to hire individuals with their skills.

Marketing helps define public perceptions of products from cars to shampoos-and everything in between. Companies who need to connect their products with consumers rely on marketing professionals to lead the way, making MBA marketing graduates highly sought-after.

Marketing has become a highly competitive career, and having a marketing MBA will give you an edge. If you are already in a marketing-related field and would like to advance into a managerial position, pursuing a Master of Business Administration in Marketing is a wise decision. A marketing MBA degree will increase your earnings and improve your advancement opportunities.

What is Marketing and Market Research?
Most people think that marketing is only about the advertising and/or selling of goods and services. Advertising and selling, however, are just two of the many marketing activities. In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors.

The first step in successful marketing is conducting market research. By gathering statistical data on competitors and examining prices, sales, and methods of marketing and distribution, market researchers analyze data on past sales to predict future sales. Market research analysts devise methods and procedures for obtaining the data they need. Often, they design telephone, mail, or Internet surveys to assess consumer preferences. They conduct some surveys as personal interviews, going door-to-door, leading focus group discussions, or setting up booths in public places such as shopping malls. Trained interviewers usually conduct the surveys under the market research analyst’s direction.

After compiling and evaluating the data, market research analysts make recommendations to their client or employer on the basis of their findings. They provide a company’s management with information needed to make decisions on the promotion, distribution, design, and pricing of products or services. The information also may be used to determine the advisability of adding new lines of merchandise, opening new branches, or otherwise diversifying the company’s operations. Market research analysts also might develop advertising brochures and commercials, sales plans, and product promotions such as rebates and giveaways.

Marketing MBA Coursework
All MBA programs have a core curriculum of management, operations, economy, strategy, finance, and leadership skills. A marketing MBA requires more intensive course work related to the specialty. Additional classes you’ll take include:

  • Consumer Behavior
  • Consumer Audience
  • Analysis of Demand
  • Market Research
  • Strategic Planning
  • Marketing Campaigns
  • Advertising
  • Consumer Relations
  • Market Study
  • Cost Volume and Profits
Marketing MBA Skills
Upon graduation of a marketing MBA program, you will have the skills and knowledge to impress potential employers or effectively seek promotional opportunities with your current employer. Skills that you’ll gain include:
  • People skills
  • Sales skills
  • Analytical skills
  • Communication skills
  • Initiative
  • Creative ability
  • Ability to integrate ideas
Marketing MBA Careers
There has never been a better time to get your MBA. According to a recent article featured on, “MBA graduates can look forward to rosier job prospects and higher starting salaries…as an improving global economy lifts the spirits of employers.”

The beauty of a marketing MBA is that it can be used across the whole spectrum of industry sectors. Commercial, not for profit, educational and governmental institutions would all find this qualification of value. Even if an organization is not profit making, an employee well versed in economic and efficient business practices would be of benefit.

A marketing MBA may allow you to prove your business credentials without having to go through the process of working in junior level positions. Since this qualification can be used in any area related to business, you become highly marketable.

Graduates of marketing MBA programs generally pursue director or managerial positions with companies in fields such as public relations, advertising, sales, marketing, corporate communications and event planning. Opportunities abound for marketing MBA graduates, who bring a necessary element to any business.

Selected Career Fields/Specializations

Market Researcher Career
Market researchers conduct in-depth studies that estimate the demand for their company’s product or service as well as the demand for their company’s competition. Market researchers also identify potential markets such as business firms, wholesalers, retailers, government, or the public in general.

Product Developer Career
Product developers work with technical staff to create and develop products that will appeal to their company’s target market.

Promotions Specialist Career
Promotions specialists are what most people think of when they think of a career in marketing. These professionals work with advertising specialists to create and develop campaigns, advertisements, and other media to try and sell a company’s product or service on a wide scale. They create marketing plans based on the data received from the studies done by market researchers.

Marketing Manager Career
Marketing managers oversee marketing operations, approve and modify campaigns and work in conjunction with advertising, public relations and sales executives.
In small companies one marketing executive may spearhead all marketing positions, whereas very large firms often have entire departments dedicated to each position.

Marketing MBA Salaries
With a Marketing MBA degree, you will be highly valuable in the workforce. Salaries are on the rise, according to the Bureau of Labor Statistics, who reports that the average salary for marketing managers is $113,400 (May 2008). Marketing professionals employed in different industries received differing median annual earnings; computer systems design and related services ($119,540), management of companies and enterprises ($103,070), management, scientific, and technical consulting services ($100,200), architectural, engineering, and related services ($92,480) and depository credit intermediation ($91,420).

Top paying areas for marketing MBA graduates include retail stores, financial investment companies, motion picture industries, internet service providers and social advocacy agencies.

Prepare for a Marketing MBA Career
Whether you’re already in a marketing career and looking for a managerial position or entering a new career field, a marketing MBA is a great choice. Marketing is a pervasive part of our lives and culture, which makes it a field with a variety of career applications and settings. Find the right MBA school, and get ready to take the next step in your career.

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